Public Programs And Events

Center for Communication: The Business of Media Brand Licensing

Center for Communication: The Business of Media Brand Licensing

Theresa Lang Community and Student Center, Arnhold Hall
General Public 

Licensing and branding pros share how they drive sales by connecting with hit TV shows, best selling video games and iconic magazine brands to everything from t-shirts to toys and beyond.

From negotiating costs and securing the rights to licensing contracts and expanding brand equity, opportunities abound to work in this growing field.

Presented by Media Studies at The Schools of Public Engagement



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