Students General Public Faculty
Thinking Design Through Unthought: The Power of the Cognitive Nonconscious
Wednesday, November 1, 2017 at 6:00 pm to 7:50 pm
Bob and Sheila Hoerle Lecture Hall, University Center, UL105 63 Fifth Avenue, New York, NY 10003
Where do good design ideas come from? Recent research in neuroscience sheds light on this perennial question. A level of neuronal processing inaccessible to consciousness excels in fast information processing, recognizing complex patterns, and drawing inferences: the cognitive nonconscious. This talk will present a synthesis of these results along with speculations about the sources of creativity in design and related fields.
N. Katherine Hayles (Author and Director) teaches and writes on the relations of literature, science and technology in the 20th and 21st centuries. Her print book, How We Think: Digital Media and Contemporary Technogenesis, was published by the University of Chicago Press in spring 2012.
Her other books include How We Became Posthuman: Virtual Bodies in Cybernetics, Literature and Informatics, which won the Rene Wellek Prize for the Best Book in Literary Theory for 1998-99, and Writing Machines, which won the Suzanne Langer Award for Outstanding Scholarship. She is Professor and Director of Graduate Studies in the Program in Literature at Duke University, and Distinguished Professor Emerita at the University of California, Los Angeles.
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