Public Engagement

General Public

Producer's Guild of America: The Future of Journalism

Wednesday, October 16, 2013 at 8:00 pm

Theresa Lang Community and Student Center, Arnhold Hall 55 West 13th Street, Room I-202, New York, NY 10011

The journalistic profession has undergone profound changes in the past decade as traditional media groups have consolidated, new platforms – from Twitter to Flipboard – and outlets – from The Young Turks to Now This News – have transformed the way that editors and producers create and sustain audiences. Al Jazeera has gone from being a  Dubai-based outpost for Middle East news to a new media powerhouse, with brilliantly- produced mobile app and online experiences and cable carriage in the US. The recent sale of the Washington Post to founder Jeff Bezos points to a new, and decidedly new media, direction for the prestigious newspaper. 

Now, the lowered costs of news production and shifted consumption patterns of consumers have created an inflection point for digital journalism. No longer mere bloggers, or “citizen journalists” or news app developers, the new digital journalism seeks to create channels that will enable a more agile, and responsive, conversation between producers and their audiences. 

This session looks at some of the ventures in New York that are creating a wellspring of  mechanisms for reinventing the practice of journalism for the always-on universe.


Saul Hansell, founder and CEO,

Saul Hansell is the founder and CEO of, a New York-based venture that is building the next  generation of TV news for connected TVs, tablets, and smartphones. apps enable users  one-click access to personalized video newscasts at any time, produced by skilled TV journalists. Saul was previously an entrepreneur-in-residence at Betaworks, the New York incubator that helped create, and prior to this he was big news editor for, and the  programming director for, the AOL platform that provided crowdsourced writers and photographers. Saul was a long-time writer and editor for The New York Times, where he held positions including as Internet and e-commerce reporter and editor of the Bits blog, as well as wireless, cable, and telecom reporter. 

Neil Vineberg, chief marketing officer, ThingLink

Neil Vineberg is the chief marketing officer for ThingLink, a New York-based company that  turns images into a platform for connection, conversion, and monetization. The company has developed award-winning work for leading media companies, including Discovery, The Washington Post, Forbes, CNET, and New York Magazine, as well as leading brands, such as  Home Depot, Giorgio Armani, and Mercedes-Benz. Neil has advised leading firms, including  Jaiku, Applifier,, eMusic, and many others. His philanthropic work includes managing the world’s largest run for peace, in 127 nations ( Neil also writes, records, and performs contemporary acoustic music under his artist name, Shambhu, and has received global acclaim for his 2010 debut CD, ‘Sacred Love.’ 

Natan Edelsburg, senior vice president of Sawhorse Media

Natan Edelsburg is the senior vice president of Sawhorse Media, where he co-founded MuckRack, the largest community of journalists on the social web, and co-founded the Shorty Awards, billed as the “Oscars of social media.” He is the senior producer of the viral voting platform, Real-Time Academy and annual ceremony. Natan is a working journalist, as a writer for Lost Remote, and is a fixture on the New York new media scene, having worked with companies including 360i, Showtime Networks, and HopStop. 

Moderated by Chris Pfaff; PGA New Media Council East

A former board delegate of the PGA New Media Council from 2006-2013; former PGA New Media Council vice chairman, and former PGA Board of Directors delegate, Chris has been a PGA New Media Council member since 2004. He leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world, from PRIMEDIA and Eastman Kodak to Cantor Telecom. A veteran of the venture world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division.

Sponsored by The School of Media Studies and The Producer's Guild of America.



Event Type

Lectures and Panel Discussions


General Public


Media and Technology, Intellectual Culture and Big Ideas


School of Media Studies, Schools of Public Engagement


Publishing and Journalism


Free; no tickets or reservations required; seating is first-come, first-served

Admin Notes

Approved PT

Recent Activity

People Interested

Getting Here

Detailed Directions

By Train:
The 4, 5, 6, N, R, Q and L to 14th St./Union Square.
The A, C and E to 14th St. and 8th Ave.
The 1, 2 and 3 to 14th St. and 7th Ave.
The The F and M to 14th St. and 6th Ave.
PATH train to 14th St. and 6th Ave.