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Branding and Marketing: David Sable, Global CEO of Y&R, “Generation World”

Thursday, February 6, 2014 at 4:00 pm to 5:30 pm

Wollman Hall, Eugene Lang College 65 West 11th Street Room B500, New York, NY 10003

While today’s marketers have better and more efficient ways of tracking and following consumers, data points alone do not tell the full story.

David Sable, Global CEO of Y&R, will present “Generation World”—a generation defined by their shared values rather than by age, demographic or geography. David will present examples of brands from around the world and from a variety of industries—retail, music, food and technology that are effectively connecting to this generation. You will also learn about some of the biggest challenges facing marketers today including connecting the physical and digital experience and collaborating with innovative partners to create work that drives results.

This event is sponsored by Parsons AAS Graphic Design and Communications Design.

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Event Type

Lectures and Panel Discussions

Audience

Students

Division

School of Art, Media and Technology, Parsons The New School for Design

Theme

Art and Design

Cost

Free; No tickets or reservations required.

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