Branding and Marketing: David Sable, Global CEO of Y&R, “Generation World”
Thursday, February 6, 2014 at 4:00 pm to 5:30 pm
Wollman Hall (B500), Eugene Lang College 65 West 11th Street, New York, NY
While today’s marketers have better and more efficient ways of tracking and following consumers, data points alone do not tell the full story.
David Sable, Global CEO of Y&R, will present “Generation World”—a generation defined by their shared values rather than by age, demographic or geography. David will present examples of brands from around the world and from a variety of industries—retail, music, food and technology that are effectively connecting to this generation. You will also learn about some of the biggest challenges facing marketers today including connecting the physical and digital experience and collaborating with innovative partners to create work that drives results.
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