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Digital Advertising: What's Next?

Tuesday, October 29, 2013 at 6:30 pm to 8:00 pm

Theresa Lang Community and Student Center, Arnhold Hall 55 West 13th Street, Room I202, New York, NY 10011

The banner ad is dead.  Long live the....who knows what?  
What is a marketer to do!  Click rates plummet; content marketing strategies rises; and real-time buying needs big data to reach the elusive consumer. Leading digital marketing experts talk about new trends in the art and science of digital advertising.

 - Scott Falzone, Industry Director, Retail, Google
 - Rino Scanzoni, Chief Investment Officer, GroupM
 - Angela Wei, Chief Digital Officer, ArnoldNYC

Moderated by Joe McCambley, Founder and Creative Director, The Wonderfactory

Sponsored by The School of Media Studies and The Center for Communication

This event is free, but registration is recommended by clicking on the register button on the top right.

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Event Type

Lectures and Panel Discussions

Audience

General Public

Division

School of Media Studies, The New School for Public Engagement

Theme

Media and Technology

Topic

Advertising, Branding and Marketing

Website

http://cencom.org

Recent Activity

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Event Registration Required

This event requires registration.