Public Engagement

General Public

Digital Advertising: What's Next?

Tuesday, October 29, 2013 at 6:30 pm to 8:00 pm

Theresa Lang Community and Student Center, Arnhold Hall 55 West 13th Street, Room I-202, New York, NY 10011

The banner ad is dead.  Long live the....who knows what?  
What is a marketer to do!  Click rates plummet; content marketing strategies rises; and real-time buying needs big data to reach the elusive consumer. Leading digital marketing experts talk about new trends in the art and science of digital advertising.

 - Scott Falzone, Industry Director, Retail, Google
 - Rino Scanzoni, Chief Investment Officer, GroupM
 - Angela Wei, Chief Digital Officer, ArnoldNYC

Moderated by Joe McCambley, Founder and Creative Director, The Wonderfactory

Sponsored by The School of Media Studies and The Center for Communication

This event is free, but registration is recommended by clicking on the register button on the top right.

Event Type

Lectures and Panel Discussions


General Public


Media and Technology


School of Media Studies, Schools of Public Engagement


Advertising, Branding and Marketing


Recent Activity

People Interested (2)

Roberto Montes - NSSR Tracy Varites - NSPE - Dean's Office

Getting Here

Detailed Directions

By Train:
The 4, 5, 6, N, R, Q and L to 14th St./Union Square.
The A, C and E to 14th St. and 8th Ave.
The 1, 2 and 3 to 14th St. and 7th Ave.
The The F and M to 14th St. and 6th Ave.
PATH train to 14th St. and 6th Ave.

Event Registration Required

This event requires registration.