Digital Advertising: What's Next?
Tuesday, October 29, 2013 at 6:30 pm to 8:00 pm
Theresa Lang Community and Student Center (Room I202), Arnhold Hall 55 West 13th Street
The banner ad is dead. Long live the....who knows what?
What is a marketer to do! Click rates plummet; content marketing strategies rises; and real-time buying needs big data to reach the elusive consumer. Leading digital marketing experts talk about new trends in the art and science of digital advertising.
- Scott Falzone, Industry Director, Retail, Google
- Rino Scanzoni, Chief Investment Officer, GroupM
- Angela Wei, Chief Digital Officer, ArnoldNYC
This event is free, but registration is recommended by clicking on the register button on the top right.
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