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Parsons Hosts "Redefining the Experience"

Wednesday, April 11, 2018 to 9:00 pm more dates through April 11, 2018

Bob and Sheila Hoerle Lecture Hall, Room UL105, University Center 63 Fifth Avenue, New York, NY 10003

REDEFINING THE EXPERIENCE, an interactive symposium hosted by Parsons School of Fashion, in collaboration with the School of Constructed Environments, will explore experience in the epoch of The Third Industrial Revolution, post-consumerism and post-digital, addressing how to identify key drivers of an experience that is derived from co-creation and collaboration.

Industry experts across a range of disciplines (architecture, art, marketing, media) will define the concept of collaborative experiential design in their practice, exploring what co-creation means in the context of branded communication and interaction; virtual and physical spaces; how to use experience to enhance business performance; and how to design for a participatory experience.



Anne-Rachel Schiffmann, Director, Snohetta Architecture - Architecture and Interiors

Lauren Austin, Executive Creative Director, MKG - Experiential Marketing

Frederique Thiollet, Frederique Thiollet, Founder and Curatorial Director at Hotel Particulier

Dr. Anja Overdiek, Director, “Retail Innovation Lab”, Senior Researcher, Innovation Networks, The Hague University of Applied Sciences

Henri Scars Struck & Grace Palmer, The Other Side Of The Brain, consultancy that uses music and sounds for emotional branding and creates groundbreaking experiences

Damien Cortese, Director of Account Strategy, The New York Times’ T Brand Studio

Lauren Adams, Principal and Strategy Director, Gensler

Charlie Flexon, Associate and Design Lead, Gensler


Presented by Parsons School of Design: School of Fashion, in collaboration with School of Constructed Environments.

Event Type

Lectures and Panel Discussions


General Public


Art and Design, Media and Technology


Parsons School of Design



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